Kitkat – Breaking the internet
Kitkat has arrived to Colombia and needs that people know the concept «Give a break». So our strategic plan was to start a new communication on internet, the channels chose to deliver our message to consumer was Facebook, Twitter, Instagram and Youtube. The we created a new way of language that support brand´s slogan «Give a break, give a kitkat»
After create a new solid digital brand strategy we went further so we started to do digital content for the new social asset: Instagram. We made a huge efford to create a unique creative content that responds to the made objetive for the client.