Sr Toronjo – Acid side
Sr Toronjo is the new soda made by Postobón, one of the largest soda company in Colombia. Sr Toronjo is targeted to a centennial consumer and this is the reason why the content need to be disruptive. With the strategic view that «Sr Toronjo is memetic». We started to make different kind of content like songs (he is a reggaeton singer). Also the real time marketing creativity is always supported by the real time conversation and doing a deep social listening that tell us what are people talking.