Manzana Postobón team – The only colombian team in “La Vuelta a España”
This year (2017) the Manzana Team is the only team from Colombia competing in La Vuelta a España, that is a big contest in the biking world. So, to tell this new story to our followers we created a new concept “#SoyManzanaTeam” which communicate that everyone can be part of the team just sending a message using the hashtag. First we create a manifesto and then a series of videos that shows all the people that has joined the team.
This are the videos that shows all the message from amateurs, the bike community and a few stores that joined with their voice.