Chevrolet SGA – The promo that takes you to Brazil
Chevrolet, one of the biggest car company in the world needs to promotion the post-selling service and the main price is a trip for 2 to the world cup Brazil 2014. So we created a new campaign called «Síndrome del gol atravesado «. The campaing is about a disease that all the colombian people suffers, and this sickness started in our last world cup.
Then the campaing launched a site that has a tool that helps people to diagnose the disease. The tool worked with facial recognition and a few random plugins that made it works on mobile too.
The campaing also had a masive social media plan in facebook, twitter and youtube.